Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters

Volumn 13, Issue 3, 2002, Pages 221-232

  Elrod, Terry ^a,b   Russell, Gary J ^c   Shocker, Allan D ^d   Andrews, Rick L ^e   Bacon, Lynd ^f   Bayus, Barry L ^g   Carroll, J Douglas ^h   Johnson, Richard M ⁱ   Kamakura, Wagner A ^j   Lenk, Peter ^k   Mazanec, Josef A ^l   Rao, Vithala R ^m   Shankar, Venkatesh ⁿ  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF ALBERTA   (Canada)

^c UNIVERSITY OF IOWA   (United States)

^d SAN FRANCISCO STATE UNIVERSITY   (United States)

^e UNIVERSITY OF DELAWARE   (United States)

^f Knowledge Networks Inc   (United States)

^g UNIVERSITY OF NORTH CAROLINA   (United States)

^h RUTGERS UNIVERSITY   (United States)

ⁱ Sawtooth Software ^*

^j DUKE UNIVERSITY   (United States)

^k UNIVERSITY OF MICHIGAN   (United States)

^l VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^m Department of Obstetrics Gynecology   (United States)

ⁿ UNIVERSITY OF MARYLAND   (United States)

more..

Author keywords

Competition; Complementary products; Market structure analysis; Product class definition

Indexed keywords

EID: 19044378410     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1020222821774     Document Type: Article

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