Profiling Marketing Practice in an Emerging Economy: The Argentine Case

Journal of Global Marketing

Volumn 17, Issue 1, 2004, Pages 67-91

  Pels, Jaqueline ^a   Brodie, Roderick J ^b  

^a UNIVERSIDAD TORCUATO DI TELLA   (Argentina)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Contemporary marketing practice; International marketing; Marketing in emerging economies; Marketing strategies and performance

Indexed keywords

EID: 1642618940     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v17n01_05     Document Type: Article

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