Clustering at the movies

Marketing Letters

Volumn 9, Issue 4, 1998, Pages 393-405

  Jedidi, Kamel ^a   Krider, Robert E ^b   Weinberg, Charles B ^c  

^a Howard Hughes Medical Institute   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Finite mixture; Market segmentation; Motion pictures; Product lifestyle

Indexed keywords

EID: 0001669925     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008097702571     Document Type: Article

References (17)

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9. st edition. New York, NY: Quigley Publishing Company.
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