Demand restrictions in price-based decisions: Managers versus consumers

Journal of Product and Brand Management

Volumn 15, Issue 3, 2006, Pages 214-224

  Díaz, Isabel María Rosa ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Demand; Food industry; Pricing; Spain

Indexed keywords

EID: 33745207325     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610668658     Document Type: Article

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