Will agencies ever “get” (or understand) IMC?

European Journal of Marketing

Volumn 38, Issue 11-12, 2004, Pages 1417-1436

  Kitchen, Philip J ^a   Schultz, Don E ^b   Kim, Ilchul ^c   Han, Dongsub ^d   Li, Tao ^e  

^a UNIVERSITY OF HULL   (United Kingdom)

^b NORTHWESTERN UNIVERSITY   (United States)

^c Dong Eui University   (South Korea)

^d Hanyang University   (South Korea)

^e Health Food Safety   (China)

Author keywords

Advertising; Integrated marketing communications; Public relations

Indexed keywords

EID: 33646569827     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410560173     Document Type: Article

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