Matching high-tech and high-touch in supplier-customer relationships

European Journal of Marketing

Volumn 40, Issue 3-4, 2006, Pages 292-310

  Ritter, Thomas ^a   Walter, Achim ^b  

^a Copenhagen Business School ^*  (Denmark)

^b UNIVERSITY OF KIEL   (Germany)

Author keywords

Automotive industry; Communication technologies; Competences; Customer relations; Germany; Supplier relations

Indexed keywords

EID: 33645034508     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610648066     Document Type: Article

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