Predicting the level of B2B e-commerce in industrial organizations

Industrial Marketing Management

Volumn 34, Issue 3, 2005, Pages 221-234

  Claycomb, Cindy ^a   Iyer, Karthik ^b   Germain, Richard ^c  

^a WICHITA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTHERN IOWA   (United States)

^c UNIVERSITY OF LOUISVILLE   (United States)

Author keywords

Business to business; Electronic commerce; Innovation; Organizational structure

Indexed keywords

EID: 17144402246     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.01.009     Document Type: Article

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