The impact of marketing research activity on SME export performance: Evidence from the UK

Journal of Small Business Management

Volumn 37, Issue 2, 1999, Pages 63-75

  Hart, Susan ^a   Tzokas, Nikolaos ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033246617     PISSN: 00472778     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (57)

1. Aaby, N., and S. Slater (1989). "Managerial Influences on Export Performance: A Review of the Empirical Literature 1978-88," International Marketing Review 6(4), 53-68.
2. Baker M.J., S.J. Hart, and C.D. Black (1988). "The Competitiveness of British Industry: What Really Makes the Difference?" European Journal of Marketing 22(2), 70-85.
3. Baker M.J., and E.D. Abou-Zeid (1982). Successful Exporting. Helensburgh, Scotland: Westburn Publishers, Ltd.
4. Bodur, M., and S.T. Cavusgil (1985). "Export Market Research Orientation of Turkish Firms," European Journal of Marketing 19(2), 5-16.
5. Bolton, J.E. (1971). Report of the Committee of Inquiry on Small Firms. Cmnd. 4811. London: HMSO.
6. Bonk, E.T. (1996). "The Information Revolution and its Impact on SME Strategy: The Asia Pacific Economic Cooperative Forum as a Model," Journal of Small Business Management (January), 71-77.
7. Callahan, T., and M. Cassar (1995). "Small Business Owners' Assessment of their Abilities to Perform and Interpret Formal Market Studies," Journal of Small Business Management (October), 1-9.
8. Carson, D.J. (1985). "The Evolution of Marketing in Small Firms," European Journal of Marketing 19(5), 7-16.
9. Cavusgil, S.T. (1984). "Differences among Exporting Firms Based on their Degree of Internationalization," Journal of Business Research 12, 195-208.
10. -(1985). "Guidelines for Export Market Research," Business Horizons (Nov/Dec), 27-29.
11. Cooper, R.G., and E. Kleinschmidt (1985). "The Impact of Export Strategy on Export Sales Performance," Journal of International Business (Spring), 37-55.
12. Coviello, N., and H.J. Munro (1995). "Growing the Entrepreneurial Firm: Networking for International Market Development," European Journal of Marketing 29(7), 49-62.
13. Crick, D., M. Jones, and S. J. Hart (1994). "International Marketing Research Activities of UK Exporters: An Exploratory Study," Journal of Euromarketing 3(2), 17-26.
14. Crick, D., and M.R. Czinkota (1994). "Export Assistance: Another Look at Whether We Are Supporting the Best Programmes," International Marketing Review 12(3), 61-72.
15. Czinkota, M.R., and W.J. Johnston (1983). "Exporting: Does Sales Volume Make a Difference?" Journal of International Business Studies (Spring), 147-153.
16. Davis, R.H. (1965). "Wanted: Sales Managers for Marketing Research," Journal of Marketing 29 (January), 55-58.
17. Day, G.S. (1994). "The Capabilities of Market Driven Organizations," Journal of Marketing 58, 37-52.
18. Deshpande, R., and G. Zaltman (1982). "Factors Affecting the Use of Market Research Information: a Path Analysis," Journal of Marketing Research 19 (February), 14-31.
19. Diamantopoulos, A., B. Schlegelmilch, and C. Allpress (1990). "Export Marketing Research: An Empirical Investigation of Users and Non-Users," working article EBMS/1989/25, University of Wales, Swansea, UK.
20. Diamantopoulos, A., and S. Horncastle (1997). "Use of Export Marketing Research in Industrial Firms: An Application and Extension of Despande and Zaltman's Model," International Business Review 6(3), 245-270.
21. Dodgson, M. (1984). "Small Firms, Advanced Manufacturing Technology and Flexibility," Journal of General Management 12(3), 58-75.
22. Dolinger, M.J. (1984). "Environmental Boundary Spanning and Information Processing Effects on Organizational Performance," Academy of Management Review 27, 351-368.
23. -(1985). "Environmental Contacts and Financial Performance of the Small Firm," Journal of Small Business Management (January), 24-30.
24. Douglas S.P., and C.S. Craig (1983). International Marketing Research. New York: Prentice-Hall.
25. Dyer, R., and T. Shimp (1977). "Enhancing the Role of Marketing Research in Public Policy Decision-Making," Journal of Marketing 41(1), 63-67.
26. Fann, G. L., and L.R. Smeltzer (1989). "The Use of Information From and About Competitors in Small Business Management," Entrepreneurship: Theory and Practice (Summer), 35-46.
27. Fiol, C. Marlene, and Marjorie A. Lyles (1985). "Organizational Learning," Academy of Management Review 10(4), 803-813.
28. Garvin, David (1993). "Building a Learning Organization," Harvard Business Review 71 (July-August), 78-91.
29. Glazer, R. (1991). "Marketing in an Information Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing 55 (October), 1-19.
30. Graham Bannock and Partners (1989). Small Business Statistics. A Feasibility Study Prepared for the Department of Employment. London: Graham Bannock and Partners.
31. Hart, S.J., J. Webb, and M. Jones (1994). "Export Marketing Research and the Effect of Export Experience in Industrial SMEs," International Marketing Review 11(6), 4-22.
32. Hart, S. J. (1987). "The Contribution of Marketing to Competitive Success," Management News (July), 5.
33. Hooley, G.J., and J.E. Lynch (1985). "Marketing Lessons from UL's High Flying Companies," Journal of Marketing Management 1(1), 43-59.
34. Horncastle, S., (1992). Factors Affecting the Use of Export Marketing Research Information. M.Phil. Thesis, European Management School, University of Wales, Swansea, UK.
35. ITI Research Ltd. (1979). "A Study Conducted by ITI Research on Behalf of the Royal Society of Arts," in Pointon, J. "The Information Needs of Exporters," Marketing, (July), 21-29.
36. Johanson, J., and J. Vahlne (1977). "The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Market Commitment," Journal of International Business Studies 8(1), 23-32.
37. Johnson, L., and R. Keuhn (1987). "The Small Business Owner/Manager's Search for External Information," Journal of Small Business Management (July), 53-60.
38. Kagan, A., K. Lau, and K.R. Nusgart (1990). "Information System Usage within Small Business Firms," Entrepreneurship: Theory and Practice 14(3), 25-37.
39. Kinnear, Thomas C., and James R. Taylor (1991). Marketing Research: An Applied Approach. Singapore: McGraw Hill Book Co.
40. Kohli, A.K., and B. Jaworski (1990). "Market Orientation: The Construct, Research Propositions and Managerial Implications," Journal of Marketing 54 (April), 1-18.
41. Luck, D.J., and J.R. Krum (1981). "Conditions Conducive to the Effective Use of Marketing Research in the Corporation," Report No 81-100 (May). Cambridge, Mass.: Marketing Science Institute, 1-31.
42. Mansfield, N., C. Wheeler, and S. Young (1987). "The Use of Information for Exporting Construction Services," unpublished report for the Scottish Development Agency (SDA).
43. McAuley, A. (1993). "The Perceived Usefulness of Export Information Sources," European Journal of Marketing 27(10), 52-64.
44. McDaniel, S.W., and A. Parasuraman (1986). "Practical Guidelines for Small Business Marketing Research," Journal of Small Business Management (January), 1-9.
45. Moenaert, R. K., D. Deschoolmeester, A. De Meyer, and W.E. Souder (1992). "Information Styles of Marketing and R&D Personnel during Technological Product Innovation Projects," R&D Management 22(1), 21-39.
46. Narver, J., and S.F. Slater (1990). "The Effect of Marketing Orientation on Business Profitability," Journal of Marketing 54 (October), 20-35.
47. Paliwoda, S. (1991). New Perspectives on International Marketing. London: Routledge.
48. Peridis, T. (1992). "Small Hi-Tech Businesses Grow Global," Business Quarterly 56(4), 42-49.
49. Piercy, N. (1983). "A Social Psychology of Marketing Information," Journal of the Market Research Society 25(2), 103-119.
50. -(1985). Marketing Organization: An Analysis of Information Processing, Power and Politics. London: Allen and Unwin.
51. Sinkula, J.M. (1994), "Market Information Processing and Organizational Learning," Journal of Marketing 58, 35-45.
52. Slater, S.F., and J.C. Narver (1995), "Market Orientation and the Learning Organizations," Journal of Marketing 58, 46-55.
53. Terpstra, V. (1967). International Marketing. Fourth edition. Chicago, Ill.: The Dryden Press.
54. Turner, P. (1991). "Using Information to Enhance Competitive Advantage -The Marketing Options," European Journal of Marketing 25(6), 55-64.
55. Weinraouch, D.J., O.K. Mann, P.A. Robinson, and J. Pharr (1991). "Dealing with Limited Financial Resources: A Marketing Challenge for Small Business," Journal of Small Business Management (October), 44-54.
56. Whitelock, J. (1989). "The Role of International Exhibitions in Gathering Competitive Information in Export Marketing: An Empirical Study," Working Paper No. 8903. Department of Business and Management, University of Salford, UK.
57. Wiedersheim-Paul, F., H.C. Olson, and L. Welch (1976). "Pre-Export Activity: The First Step in Internationalization," Journal of International Business Studies 9(1), 47-58.