Paths to internationalisation among small- to medium-sized firms: A global versus regional approach

European Journal of Marketing

Volumn 37, Issue 5-6, 2003, Pages 796-820

  Chetty, Sylvie ^a   Campbell Hunt, Colin ^b  

^a MASSEY UNIVERSITY   (New Zealand)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Export; Internationalization; New Zealand; Small to medium sized enterprises; Strategy

Indexed keywords

EID: 28144457827     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310465152     Document Type: Article

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