The effect of successful trade show attendance on future show interest: Exploring Japanese attendee perspectives of domestic and offshore international events

Journal of Business and Industrial Marketing

Volumn 18, Issue 4-5, 2003, Pages 403-418

  Smith, Timothy M ^a   Hama, Kazuyo ^b   Smith, Paul M ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Business to business marketing; International marketing; Japan; Trade fairs

Indexed keywords

EID: 0242329677     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310480296     Document Type: Review

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