Sales response to outdoor advertising

Journal of Advertising Research

Volumn 39, Issue 4, 1999, Pages 7-18

  Bhargava, Mukesh ^a   Donthu, Naveen ^b  

^a OAKLAND UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 31644438611     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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