Polychronic tendency analysis: A new approach to understanding women's shopping behaviors

Journal of Consumer Marketing

Volumn 21, Issue 5, 2004, Pages 332-342

  Lindquist, Jay D ^a   Kaufman Scarborough, Carol F ^b  

^a Professor of Marketing   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Shopping; Time study; Women

Indexed keywords

EID: 8844287598     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410549159     Document Type: Article

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