-
1
-
-
84903952963
-
Marketing metrics
-
Ambler, T. (2000), "Marketing metrics", Business Strategy Review, Vol. 11 No. 2, pp. 59-66
-
(2000)
Business Strategy Review
, vol.11
, Issue.2
, pp. 59-66
-
-
Ambler, T.1
-
2
-
-
3042768155
-
Marketing and the internet: Implications for information professionals
-
Ashcroft, L. and Hoey, C. (2001), "Marketing and the Internet: implications for information professionals", Library Management, Vol. 22 No. 1, pp. 68-74.
-
(2001)
Library Management
, vol.22
, Issue.1
, pp. 68-74
-
-
Ashcroft, L.1
Hoey, C.2
-
3
-
-
3042808919
-
E-commerce still favours traditional techniques
-
Beardi, C. (2000), "E-commerce still favours traditional techniques", Advertising Age, Vol. 71 No. 43, pp. 2-4.
-
(2000)
Advertising Age
, vol.71
, Issue.43
, pp. 2-4
-
-
Beardi, C.1
-
4
-
-
3042765002
-
Agencies must adapt to clients' online demands
-
7 December
-
Bond, T. (2000), "Agencies must adapt to clients' online demands", Marketing, 7 December, p. 28.
-
(2000)
Marketing
, pp. 28
-
-
Bond, T.1
-
6
-
-
3042850930
-
Potential challenges the Internet brings to the agency-advertiser relationship
-
Bush, A.J. and Bush, V.D. (2000), "Potential challenges the Internet brings to the agency-advertiser relationship", Journal of Advertising Research, Vol. 40 No. 4, pp. 7-16.
-
(2000)
Journal of Advertising Research
, vol.40
, Issue.4
, pp. 7-16
-
-
Bush, A.J.1
Bush, V.D.2
-
7
-
-
0002133073
-
Advertiser perceptions of the Internet as a marketing communications tool
-
Bush, A.J., Bush, V.D. and Harris, S. (1998), "Advertiser perceptions of the Internet as a marketing communications tool", Journal of Advertising Research, March/April, p. 18.
-
(1998)
Journal of Advertising Research
, Issue.MARCH-APRIL
, pp. 18
-
-
Bush, A.J.1
Bush, V.D.2
Harris, S.3
-
8
-
-
3843112157
-
A model for monitoring Web site effectiveness
-
Day, A. (1997), "A model for monitoring Web site effectiveness", Internet Research, Vol. 7 No. 2.
-
(1997)
Internet Research
, vol.7
, Issue.2
-
-
Day, A.1
-
9
-
-
0001731053
-
What makes commercial Web pages popular? An empirical investigation of Web page effectiveness
-
Dholakia, U. and Rego, L. (1998), "What makes commercial Web pages popular? An empirical investigation of Web page effectiveness", European Journal of Marketing, Vol. 32 No. 7, pp. 724-36.
-
(1998)
European Journal of Marketing
, vol.32
, Issue.7
, pp. 724-736
-
-
Dholakia, U.1
Rego, L.2
-
10
-
-
0035035930
-
The implications of the Internet on the advertising agency-client relationship
-
Durkin, M. and Lawlor, M.-A. (2001), "The implications of the Internet on the advertising agency-client relationship", The Service Industries Journal, Vol. 21 No. 2, pp. 175-90.
-
(2001)
The Service Industries Journal
, vol.21
, Issue.2
, pp. 175-190
-
-
Durkin, M.1
Lawlor, M.-A.2
-
11
-
-
3042844455
-
Banner-ad blues: Internet advertising's woes
-
24 February
-
Economist (2001), "Banner-ad blues: Internet advertising's woes", Economist, 24 February, p. 1.
-
(2001)
Economist
, pp. 1
-
-
-
12
-
-
3042802561
-
-
Forrester Research, Cambridge, MA
-
Forrester Research (1997), Techstrategy Report, Forrester Research, Cambridge, MA.
-
(1997)
Techstrategy Report
-
-
-
13
-
-
0001782545
-
Interactive functions and their impacts on the appeal of Internet presence sites
-
Ghose, S. and Dou, W. (1998), "Interactive functions and their impacts on the appeal of Internet presence sites", Journal of Advertising Research, March/April, p. 15.
-
(1998)
Journal of Advertising Research
, Issue.MARCH-APRIL
, pp. 15
-
-
Ghose, S.1
Dou, W.2
-
14
-
-
0003424343
-
-
Aldine de Gruyter, New York, NY
-
Glasser, B. and Strauss, A. (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Aldine de Gruyter, New York, NY.
-
(1967)
The Discovery of Grounded Theory: Strategies for Qualitative Research
-
-
Glasser, B.1
Strauss, A.2
-
15
-
-
0346509222
-
Measuring the effectiveness of online marketing
-
Goodwin, T. (1999), "Measuring the effectiveness of online marketing", Journal of the Market Research Society, Vol. 41 No. 4.
-
(1999)
Journal of the Market Research Society
, vol.41
, Issue.4
-
-
Goodwin, T.1
-
16
-
-
0030295664
-
How agencies can support integrated communications
-
Grondstedt, A. (1996), "How agencies can support integrated communications", Journal of Business Research, Vol. 37, pp. 201-6.
-
(1996)
Journal of Business Research
, vol.37
, pp. 201-206
-
-
Grondstedt, A.1
-
17
-
-
3042725724
-
-
Jupiter Research, Darien, CT
-
Jupiter Internet (2003), Internet Direct Marketing Model, March, Jupiter Research, Darien, CT.
-
(2003)
Internet Direct Marketing Model
, Issue.MARCH
-
-
-
18
-
-
84986085518
-
Web site characteristics and business performance
-
Karrayani, D. and Baltas, G. (2003), "Web site characteristics and business performance", Marketing Intelligence & Planning, Vol. 21 No. 2, pp. 105-14.
-
(2003)
Marketing Intelligence & Planning
, vol.21
, Issue.2
, pp. 105-114
-
-
Karrayani, D.1
Baltas, G.2
-
19
-
-
1242273235
-
A multi-country comparison of the drive for IMC
-
Kitchen, P. and Schultz, D. (1999), "A multi-country comparison of the drive for IMC", Journal of Advertising Research, January/February, p. 20.
-
(1999)
Journal of Advertising Research
, Issue.JANUARY-FEBRUARY
, pp. 20
-
-
Kitchen, P.1
Schultz, D.2
-
21
-
-
3042810443
-
Internet research: All you need to know - Yet-about measuring the Internet as a medium
-
Lynch, K. (1996), "Internet research: all you need to know - yet-about measuring the Internet as a medium", Admap, November.
-
(1996)
Admap
, Issue.NOVEMBER
-
-
Lynch, K.1
-
22
-
-
3042728902
-
Ways to make the clicks measure up
-
McLuhan, R. (2000), "Ways to make the clicks measure up", Marketing, June, p. 35.
-
(2000)
Marketing
, Issue.JUNE
, pp. 35
-
-
McLuhan, R.1
-
23
-
-
3042728901
-
Let's not ignore the potential of the Web as a mass ad medium
-
Marquis, S. (2001), " Let's not ignore the potential of the Web as a mass ad medium", Marketing, March, p. 26.
-
(2001)
Marketing
, Issue.MARCH
, pp. 26
-
-
Marquis, S.1
-
24
-
-
3042765004
-
Getting ready for real-time marketing
-
Morris-Lee, J. (2001), "Getting ready for real-time marketing", Direct Marketing, Vol. 64 No. 5, pp. 42-6.
-
(2001)
Direct Marketing
, vol.64
, Issue.5
, pp. 42-46
-
-
Morris-Lee, J.1
-
25
-
-
34247201879
-
Marketing communication in evolution
-
Percy, L. (2001), "Marketing communication in evolution", Admap, February, p. 3.
-
(2001)
Admap
, Issue.FEBRUARY
, pp. 3
-
-
Percy, L.1
-
26
-
-
84906176460
-
Measuring integration: An assessment of the quality of integrated marketing communications
-
Pickton, D. and Hartley, B. (1998), "Measuring integration: an assessment of the quality of integrated marketing communications", International Journal of Advertising, Vol. 17 No. 4, p. 13.
-
(1998)
International Journal of Advertising
, vol.17
, Issue.4
, pp. 13
-
-
Pickton, D.1
Hartley, B.2
-
27
-
-
1642440936
-
On-line messages: Developing an integrated communications model for biotechnology companies
-
Ranchod, A., Lace, J. and Gurau, C. (2002), "On-line messages: developing an integrated communications model for biotechnology companies", Qualitative Market Research: An International Journal, Vol. 5 No. 1, pp. 6-18.
-
(2002)
Qualitative Market Research: An International Journal
, vol.5
, Issue.1
, pp. 6-18
-
-
Ranchod, A.1
Lace, J.2
Gurau, C.3
-
28
-
-
0040781157
-
Re-weaving the Web: Integrating print and online communications
-
Sheenhan, K.B. and Doherty, C. (2001), "Re-weaving the Web: integrating print and online communications", Journal of Interactive Marketing, Vol. 15 No. 2, pp. 47-59.
-
(2001)
Journal of Interactive Marketing
, vol.15
, Issue.2
, pp. 47-59
-
-
Sheenhan, K.B.1
Doherty, C.2
-
29
-
-
31644432239
-
Benefits and barriers to integrated communications
-
Smith, P. (1996), "Benefits and barriers to integrated communications", Admap, February, p. 4.
-
(1996)
Admap
, Issue.FEBRUARY
, pp. 4
-
-
Smith, P.1
|