Measuring the effectiveness of online marketing

International Journal of Market Research

Volumn 41, Issue 4, 1999, Pages 403-

  Goodwin, Tom ^a  

^a BMP interAction

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EID: 0346509222     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539904100404     Document Type: Article

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