Web site characteristics and business performance: Some evidence from international business-to-business organizations

Marketing Intelligence & Planning

Volumn 21, Issue 2, 2003, Pages 105-114

  Karayanni, Despina A ^a   Baltas, George A ^b  

^a UNIVERSITY OF PATRAS   (Greece)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Business strategy; Business to business marketing; Interaction; Internet; Marketing communications; Web sites

Indexed keywords

EID: 84986085518     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310465416     Document Type: Article

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