Sponsorship as relationships and networks: Implications for research

Corporate Communications: An International Journal

Volumn 5, Issue 1, 2000, Pages 12-19

  Olkkonen, Rami ^a   Tikkanen, Henrikki ^b   Alajoutsijärvi, Kimmo ^b  

^a UNIVERSITY OF TURKU   (Finland)

^b UNIVERSITY OF OULU   (Finland)

Author keywords

Interpersonal communication; Networks; Relationship marketing; Sponsorship

Indexed keywords

EID: 84986134887     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280010317532     Document Type: Review

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