Global mind-sets and cognitive shift in a complex multinational corporation

Strategic Management Journal

Volumn 19, Issue 2, 1998, Pages 97-114

  Murtha, Thomas P ^a   Lenway, Stefanie Ann ^a   Bagozzi, Richard P ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Cognition and global strategy; Global strategic change; Global thinking; Globalization; Multinational strategy

Indexed keywords

EID: 0001769563     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1097-0266(199802)19:2<97::AID-SMJ943>3.0.CO;2-2     Document Type: Article

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