Corporate self-presentation on the WWW: Strategies for enhancing usability, credibility and utility

Corporate Communications: An International Journal

Volumn 10, Issue 4, 2005, Pages 285-301

  Pollach, Irene ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Corporate image; Information retrieval; Presentations; Worldwide web

Indexed keywords

EID: 28344456716     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280510630098     Document Type: Article

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