Positive response action: The ultimate goal of website communication

Journal of Communication Management

Volumn 6, Issue 1, 2002, Pages 41-52

  Sharp, Lyndsay ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Audience definition; Content and usability; Individual motivation; Non strategic communication motivation; Positive response action; Self gratification; Strategic communication motivation; Triggers; Website communication

Indexed keywords

EID: 84992948031     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210806928     Document Type: Article

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