An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario

Journal of Global Marketing

Volumn 16, Issue 1-2, 2003, Pages 141-186

  Chung, Henry F L ^a  

^a MANUKAU INSTITUTE OF TECHNOLOGY   (New Zealand)

Author keywords

Australia; Greater China; Immigrant effect; Market entry mode; Marketing programme process; New Zealand; Performance

Indexed keywords

EID: 0347068925     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v16n01_07     Document Type: Article

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