Patterns and determinants of global marketing

Journal of Marketing Management

Volumn 13, Issue 1-3, 1997, Pages 153-164

  Yip, George S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012202355     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964464     Document Type: Article

References (18)

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