Attitudes toward advertising:A comparative study of consumers in China, Taiwan, South Korea and the united states

Journal of International Consumer Marketing

Volumn 15, Issue 2, 2003, Pages 5-23

  Ferle, Carrie La ^a   Lee, Wei Na ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Asian region consumers; Attitudes toward advertising; International advertising

Indexed keywords

EID: 84993105929     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n02_02     Document Type: Article

References (40)

1. A. C. Nielson (1999). China Leads Asia Pacific in Ad Spend Growth. http://acnielsen. com/news/asiapacific/hk/1999/19990714.htm (accessed 01/11/01).
2. A. C. Nielson (2001). Asia Pacific Advertising Approaches US$30 billion-Double Digit Growth in 2000 But Outlook Clouded. http://asiapacific.acnielsen.comau/news.asp?newsID=34, (accessed 10/6/01).
3. Advertising Age (1999). Advertising Age Dataplace. http://www.adage.com/dataplace/topmarkets/skorea.html (accessed 9/24/99).
4. Advertising Age International (1999). China Passes South Korea in Ad Spending. July 19, http://www.adageinternational.com.
5. Alwitt, L. F. and P. R. Prabhaker (1992). Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting. Journal of Advertising Research, 32, 30-42.
6. Anderson, R. D., J. L. Engledow, and H. Becker (1978). How Consumer Reports Subscribers See Advertising. Journal of Advertising Research, 18 (6), 29-34.
7. Andrews, J. C. (1989). The Dimensionality of Beliefs Toward Advertising in General. Journal of Advertising, 18, 26-35.
8. Andrews, J. C., S. Lysonski, and S. Durvasula (1991). Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners. Journal of Advertising, 20, 15-28.
9. Andrews, J. C., S. Durvasula, and R. G. Netemeyer (1994). Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures. Journal of Advertising, 23, 71-81.
10. Bauer, R. A. and S. Greyser (1968). Advertising in America: The Consumer View. Boston, MA: Harvard University.
11. Bush, A. J., R. Smith, and C. Martin (1999). The Influence of Consumer Socialization Variables on Attitude Toward Advertising: A Comparison of African-Americans and Caucasians. Journal of Advertising, 28 (3), 13-24.
12. Cheng, H. (1996). Advertising in China: A Socialist Experiment. In K. T. Frith (Ed.), Advertising in Asia: Communication, Culture and Consumption (pp. 73-102). Iowa State University Press.
13. Chen, C. J. (1995). A Comparison of College Students’ Attitudes Toward Advertising in China and Taiwan. Master’s Thesis Abstracts. The University of Texas at Austin.
14. Cho, N. (1997). South Korea seeks IMF aid, but strings will be attached. The Wall Street Journal, 24 November, A2.
15. Durvasula, S., J. C. Andrews, S. Lysonski, and R. G. Netemeyer (1993). Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General. Journal of Consumer Research, 19, 626-636.
16. Geddes, A. (1993). China Plans New Advertising Rules. Advertising Age, 21 June, I6.
17. Hoek, J. and P. Gendall (1994). Wishful Thinking or Hard Core Hostility? Viewers’ Support for a Reduction in Television Advertising. International Journal of Advertising, 13, 65-76.
18. IAA (2000). Developments in Advertising. International Advertising Association News-Online Documentation, http://www.iaaglobal.org/news/resourcebank/resmaterial/onlinedocs/global.html (accessed 12/00).
19. Kim, K. K. (1996). Advertising in Korea: International Challenges and Politics. In K. T. Frith (Ed.), Advertising in Asia: Communication, Culture and Consumption (pp. 125-153). Iowa State University Press.
20. Lantos, G. P. (1987). Advertising: Looking Glass or Molder of the Masses? Journal of Public Policy and Marketing, 6, 104-128.
21. Lutz, R. J. (1985). Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework. In L. Alwitt and A. Mitchell (Eds.), Psychological Processes and Advertising Effects: Theory, Research, and Application (pp. 45-63). Hillsdale, NJ: Lawrence Erlbaum.
22. MacKenzie, S. B., R. J. Lutz, and G. E. Belch (1986). The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23, 130-143.
23. McCann-Erickson WorldGroup (1998). Advertising Industry Outlook-June 1999, http://www.interpublic.com/companynews/insider12_98.html (accessed 12/00).
24. Mehta, A. and S. C. Purvis (1995). When Attitude Towards Advertising in General Influence Advertising Success. In C. S. Madden (Ed.), Proceedings of the 1995 American Academy of Advertising Conference (pp. 190-196). Annual conference of the American Academy of Advertising, Waco, TX.
25. Mittal, B. (1994). Public Assessment of TV Advertising: Faint Praise and Harsh Criticism. Journal of Advertising Research, 34, 35-53.
26. Muehling, D. D. (1987). An Investigation of Factors Underlying Attitude-Toward- Advertising-In-General. Journal of Advertising, 16, 32-40.
27. Pierce, F. N. (1971). How Foreign Students See Advertising. Journal of Advertising Research, 11, 26-29.
28. Pollay, R. W. (1986). The Distorted Mirror: Reflections on the Unintended Consequences of Advertising. Journal of Marketing, 50 (2), 18-36.
29. Pollay, R. W. and B. Mittal (1993). Here’s the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising. Journal of Marketing, 57, 99-114.
30. Pollay, R. W., D. K. Tse, andZ. Y. Wang (1990). Advertising, Propaganda, and Value Change in Economic Development. Journal of Business Research, 20, 83-95.
31. Reid, L. N. and L. C. Soley (1982). Generalized and Personalized Attitudes Toward Advertising’s Social and Economic Effects. Journal of Advertising, 11 (3), 3-7.
32. Sandage, C. H. and J. D. Leckenby (1980). Student Attitudes Toward Advertising: Institution vs. Instrument. Journal of Advertising, 9, 29-32.
33. Santos, R. (1976). How Latin American Students Perceive American Advertising. Journal of Advertising, 5, 35-39.
34. Shao, Alan T., M. A. Raymond and C. Taylor (1999). Shifting Advertising Appeals in Taiwan. Journal of Advertising Research, Nov/Dec, 61-69.
35. Shimp, T. A. (1981). Attitude Toward the Ad as A Mediator of Consumer Brand Choice. Journal of Advertising, 10 (1), 9-15.
36. Surlin, S. H. (1973). The Attitudes of Prejudiced Individuals Toward the Institution of Advertising. Journal of Advertising, 2 (2), 35-37.
37. Tsao, J. (1996). Advertising in Taiwan: Sociopolitical Changes and Multinational Impact. In K. T. Frith (Ed.), Advertising in Asia: Communication, Culture and Consumption (pp. 103-124). Iowa State University Press.
38. World Factbook (2001). Country Profiles. http://www.cia.gov/cia/publications/factbook/geos/us.html (accessed: 10/06/01).
39. Zanot, E. J. (1981). Public Attitudes Toward Advertising. In H. K. Hunt (Ed.), Proceedings of the 1981 American Academy of Advertising Conference (pp. 142-146). American Academy of Advertising, Provo, UT.
40. Zanot, E. J. (1984). Public Attitudes Towards Advertising: The American Experience. International Journal of Advertising, 3, 3-15.