Evaluation of prediction models for marketing campaigns

Proceedings of the Seventh ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2001, Pages 456-461

  Rosset, Saharon ^a   Neumann, Einat ^a   Eick, Uri ^a   Vatnik, Nurit ^a   Idan, Izhak ^a  

^a NONE

Author keywords

Confidence Intervals; Marketing Campaigns; Model Evaluation; Performance Measures

Indexed keywords

EVALUATION; FORECASTING; MARKETING; MATHEMATICAL TRANSFORMATIONS; PLANNING; POPULATION STATISTICS; ROBUSTNESS (CONTROL SYSTEMS);

CLASS-DISTRIBUTIONS; INVERSE TRANSFORMATION;

STATISTICAL TESTS;

EID: 0035789626     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/502512.502581     Document Type: Conference Paper

References (9)

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9. Weiss, G. M. and Provost, F. (2001). The Effects of Class Distribution on Classifier Learning. Technical Report ML-TR-43, Department of Computer Science,Rutgers University. http://www.cs.rutgers.edu/̃gweiss/papers/class-distr.pdf.