Direct Marketing Response Models using Genetic Algorithms

Proceedings of the 4th International Conference on Knowledge Discovery and Data Mining, KDD 1998

Volumn , Issue , 1998, Pages 144-148

  Bhattacharyya, Siddhartha ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Data Mining; Database Marketing; Genetic Algorithms; Resampling; Response Models

Indexed keywords

ARTIFICIAL INTELLIGENCE; BUDGET CONTROL; COMMERCE; DATA MINING; MARKETING;

CLASSIFICATION ACCURACY; CONVENTIONAL METHODS; DATABASE MARKETING; DIRECT MARKETING; LARGE CUSTOMER; MOST LIKELY; PERFORMANCE; PROMOTIONAL MATERIALS; RESAMPLING; RESPONSE MODEL;

GENETIC ALGORITHMS;

EID: 85014352104     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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