"Integrative" qualitative methods in a services context

Journal of Knowledge Management

Volumn 14, Issue 6, 2010, Pages 21-26

  Gilmore, Audrey ^a   Carson, David ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Marketing activities; Marketing management; Qualitative techniques; Service quality; Services marketing

Indexed keywords

EID: 77957881258     PISSN: 13673270     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610131126     Document Type: Review

References (23)

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