Database marketing modelling for financial services using hazard rate models

International Review of Retail, Distribution and Consumer Research

Volumn 8, Issue 2, 1998, Pages 243-257

  Van Den Poel, Dirk ^a   Leunis, Joseph ^a  

^a NONE

Author keywords

cross selling; Database marketing; financial services; Hazard rate models; interpurchase times

Indexed keywords

EID: 85009910712     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969800000008     Document Type: Article

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