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Marketing Science
Volumn 15, Issue 1, 1996, Pages 21-37
A theory of forward buying, merchandising, and trade deals
Author keywords

Competition; Forward Buying; Merchandising; Trade Promotions
Indexed keywords

EID: 0030305345     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.1.21     Document Type: Article
Times cited : (67)
References (17)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.