Strategic marketing in a changing environment - are the new UK universities in danger of being “stuck in the middle”?

International Journal of Educational Management

Volumn 12, Issue 3, 1998, Pages 108-113

  Bakewell, Catherine Julia ^a   Gibson Sweet, Monica Frances ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Perceptions; Research; United Kingdom; Universities

Indexed keywords

EID: 33745453462     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513549810209095     Document Type: Article

References (13)

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12. The Sunday Times (1995a), “Scandal of our dummy degrees”, The Sunday Times, 3 September.
13. The Sunday Times (1995b), “Degrees fall out of favour”, The Sunday Times, 31 December.