Researching possibilities in marketing

Qualitative Market Research: An International Journal

Volumn 2, Issue 3, 1999, Pages 189-197

  Christy, Richard ^a   Wood, Michael ^a  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

Market research Sampling; Marketing research; Qualitative techniques

Indexed keywords

EID: 84986170713     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910291699     Document Type: Article

References (4)

1. Chisnall, P. (1997), Marketing Research, 5th ed., McGraw-Hill, London
2. Crimp, M. and Wright, L.T. (1995), The Marketing Research Process, 4th ed., Prentice-Hall, Hemel Hempstead
3. Malhotra, N.K. (1996), Marketing Research: An Applied Orientation, 2nd ed., Prentice-Hall International, Englewood Cliffs, NJ
4. Sykes, W. (1990), “Validity and reliability in qualitative market research: a review of the literature”, Journal of Market Research Society, Vol. 32 No. 3, pp. 289-328