Product portfolio performance in new foreign markets: The EU trademark dual system

Research Policy

Volumn 48, Issue 1, 2019, Pages 11-21

  Barroso, Alicia ^a   Giarratana, Marco S ^b   Pasquini, Martina ^b  

^a UNIVERSIDAD CARLOS III DE MADRID   (Spain)

^b IE BUSINESS SCHOOL   (Spain)

Author keywords

Automotive industry; Diversification; European trademarks; Foreign market penetration; Performance

Indexed keywords

AUTOMOTIVE INDUSTRY; PATENTS AND INVENTIONS; TRADEMARKS;

DIVERSIFICATION; EMPIRICAL STUDIES; EUROPEAN COMPANIES; EUROPEAN COUNTRIES; FOREIGN MARKETS; NATURAL EXPERIMENT; PERFORMANCE; PRODUCT PORTFOLIOS;

COMMERCE;

EID: 85050295888     PISSN: 00487333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.respol.2018.07.013     Document Type: Article

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