Categorical contrast and audience appeal: Niche width and critical success in winemaking

Industrial and Corporate Change

Volumn 19, Issue 5, 2010, Pages 1397-1425

  Negro, Giacomo ^a,b   Hannan, Michael T ^b   Rao, Hayagreeva ^b  

^a EMORY UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPARATIVE STUDY; CONSUMPTION BEHAVIOR; CORPORATE STRATEGY; FOOD PROCESSING; FOOD PRODUCTION;

EID: 77955624581     PISSN: 09606491     EISSN: 14643650     Source Type: Journal    
DOI: 10.1093/icc/dtq003     Document Type: Article

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