Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets

Industrial Marketing Management

Volumn 73, Issue , 2018, Pages 7-20

  Liu, Weiping ^a   Atuahene Gima, Kwaku ^a  

^a SHANGHAI UNIVERSITY OF FINANCE AND ECONOMICS   (China)

Author keywords

China; Dysfunctional competition; Market based assets; Performance; Product innovation; Strategy

Indexed keywords

EID: 85041326881     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2018.01.006     Document Type: Article

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