Customer value co-creation within partnership models of health care: An examination of the New Zealand Midwifery Partnership Model

Australasian Marketing Journal

Volumn 22, Issue 3, 2014, Pages 230-237

  Krisjanous, Jayne ^a   Maude, Robyn ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Customer value co creation; Health care models; Midwifery care; Midwifery partnership model; Service dominant (S D) logic; Subjective personal introspection

Indexed keywords

EID: 85027954207     PISSN: 14413582     EISSN: 18393349     Source Type: Journal    
DOI: 10.1016/j.ausmj.2014.08.005     Document Type: Article

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