Health marketing: Toward an integrative perspective

Journal of Business Research

Volumn 66, Issue 1, 2013, Pages 123-126

  Crié, Dominique ^a   Chebat, Jean Charles ^b  

^a UNIV LILLE   (France)

^b HEC MONTRÉAL   (Canada)

Author keywords

Health; Integration; Marketing; Medicine

Indexed keywords

EID: 84870544729     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.09.002     Document Type: Article

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