Community branding (Co-bra): A collaborative decision making process for urban regeneration

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 10406 LNCS, Issue , 2017, Pages 730-746

  Cerreta, Maria ^a   Daldanise, Gaia ^a,b  

^a UNIVERSITY OF NAPLES FEDERICO II   (Italy)

^b CNR   (Italy)

Author keywords

Community identity; Community impact evaluation; Hybrid evaluation; Place branding; PROMETHEE

Indexed keywords

COBALT COMPOUNDS; DATA HANDLING; URBAN PLANNING;

COMMUNITY IDENTITIES; HYBRID EVALUATION; IMPACT EVALUATION; PLACE BRANDING; PROMETHEE;

DECISION MAKING;

EID: 85026732080     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-319-62398-6_52     Document Type: Conference Paper

References (96)

1. Trochim, W.M.K., Donnelly, J.P.: The Research Methods Knowledge Base. Mason, Ohio (2006)
2. Cerreta, M., De Toro, P.: Strategic environmental assessment of port plans in italy: experiences, approaches tools. Sustainability 4(12), 2888–2921 (2012)
3. Forss, K., Rebien, C.C., Carlsson, J.: Process use of evaluations: types of use that precede lessons learned and feedback. Evaluation 8(1), 29–45 (2002)
4. Cerreta, M., Salzano, I.: Progetti di conservazione integrata del patrimonio culturale: la valutazione come “processo di apprendimento”. In: 7th Congresso Associazione Italiana di Valutazione La rete e l’arcipelago: viaggio tra le pratiche della valutazione italiana, pp. 2–26. AISRe, Milano (2004)
5. Norberg-Schulz, C.: Genius Loci: Towards a Phenomenology of Architecture. Rizzoli, New York (1980)
6. Kavaratzis, M., Ashworth, G.J.: City branding: an effective assertion of identity or a transitory marketing trick? Tijdschr. voor Econ. en Soc. Geogr. 96(5), 506–514 (2005)
7. Anholt, S.: Competitive identity: The new brand management for nations, cities and regions. J. Brand Manag. 14(6), 474–475 (2007)
8. Baker, B.: Destination Branding for Small Cities: The Essentials for Successful Place Branding. Creative Leap Books, Portland (2007)
9. Klingmann, A.: Brandscapes: Architecture in the Experience Economy. Mit Press, Cambridge (2007)
10. Skinner, H.: In search of the genius loci: the essence of a place brand. Mark. Rev. 11(3), 281– 292 (2011)
11. Dinnie, K.: City Branding: Theory and Cases. Palgrave Macmillan, Basingstoke (2011)
12. Govers, R., Go, F.: Place Branding–Glocal, Physical and Virtual Identities Constructed, Imagined or Experienced. Palgrave Macmillan, New York (2009)
13. Forester, J.: Beyond dialogue to transformative learning: how deliberative rituals encourage political judgment in community planning processes. Eval. Theor. Practice Urban-Rural Interplay Plan. 37, 81–103 (1997)
14. Sadan, E., Churchman, A.: Process-focused and product-focused community planning: two variations of empowering professional practice. Comm. Dev. J. 32(1), 3–16 (1997)
15. Wates, N.: The Community Planning Handbook: How People Can Shape Their Cities, Towns & Villages in Any Part of the World. Earthscan, Abingdon (2000)
16. Community places. http://www.communityplanningtoolkit.org/
17. Sadan, E., Churchman, A.: Global sustainability and community empowerment. Int. Assoc. People Envir. Stud. 14, 184–192 (1996)
18. Briscoe, C.: Community work in a social service department. Soc. Work Today 7(2), 47 (1976)
19. D’Auria, A.: Turismo culturale e sviluppo locale: un modello basato sull’uso creativo delle ICTs. L’Acropoli Anno XII (5) (2011)
20. Napolitano, P.: http://www.digicult.it/it/news/the-socio-economic-impact-of-the-cultural-heritage-on-the-communities/
21. Paddison, R.: City marketing, image reconstruction and urban regeneration. Urban Stud. 30(2), 339–349 (1993)
22. Caroli, M.G.: Il marketing territoriale. FrancoAngeli, Milano (1999)
23. Van den Berg, L., Klaassen, L.H., Van der Meer, J.: Strategische City-Marketing. Schoonhoven Academic Service, Schoonhoven (1990)
24. Braun, E.: City Marketing: Towards an Integrated Approach. ERIM, Rotterdam (2008)
25. Cercola, R., Bonetti, E., Simoni, M.: Marketing e strategie territoriali. EGEA S.p.A, Milano (2009)
26. Napolitano, M., Marino, V.: Cultural heritage e Made in Italy. Casi ed esperienze di marketing internazionale. Editoriale Scientifica, Napoli (2016)
27. Van den Berg, L., Braun, E.: Urban competitiveness, marketing and the need for organising capacity. Urban Stud. 36(5), 987 (1999)
28. Ashworth, G.J., Graham, B.: Senses of Place, Senses of Time. Routledge, Abingdon (2005)
29. Ashworth, G.J., Voogd, H.: Selling the City: Marketing Approaches in Public Sector Urban Planning. Belhaven Press, London (1990)
30. Gold, J.R., Ward, S.V.: Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions. Wiley, New York (1994)
31. Ward, S.V.: Selling Places: The Marketing and Promotion of Towns and Cities, 1850–2000. Routledge, London (1998)
32. Kavaratzis, M., Warnaby, G., Ashworth, G.J.: Rethinking Place Branding. Springer, Cham (2015)
33. Calder, B.J.: Focus groups and the nature of qualitative marketing research. J. Mark. Res. 14(3), 353–364 (1977)
34. Supphellen, M.: Understanding core brand equity: guidelines for in-depth elicitation of brand associations. Int. J. Mark. Res. 42(3), 319 (2000)
35. Aaker, J.L.: Dimensions of brand personality. J. Mark. Res. 34(3), 347–356 (1997)
36. Henderson, G.R., Iacobucci, D., Calder, B.J.: Using network analysis to understand brands. In: NA-Advances Consumer Research, vol. 29 (2002)
37. Carroll, J.D., Green, P.E.: Psychometric methods in marketing research: part II, multidimensional scaling. J. Mark. Res. 34(2), 193–204 (1997)
38. Grunert, K.G., Grunert, S.C.: Measuring subjective meaning structures by the laddering method: theoretical considerations and methodological problems. Int. J. Res. Mark. 12(3), 209–225 (1995)
39. Gutman, J.: A means-end chain model based on consumer categorization processes. J. Mark. 46(2), 60–72 (1982)
40. John, D.R., Loken, B., Kim, K., Monga, A.B.: Brand concept maps: a methodology for identifying brand association networks. J. Mark. Res. 43(4), 549–563 (2006)
41. Schnittka, O., Sattler, H., Zenker, S.: Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. Int. J. Res. Mark. 29(3), 265–274 (2012)
42. Donner, M.I.M.: Understanding place brands as collective and territorial development processes. Wageningen University Press (2016)
43. Mainolfi, G., De Nisco, A., Marino, V., Napolitano, M.R.: Immagine Paese e cultural heritage. Proposta e validazione di una scala di misura formativa della cultural heritage image (CHEI). In: XII Convegno Annuale Società Italiana Marketing, Università degli Studi di Torino (2015)
44. Future Brand. http://www.futurebrand.com/uploads/CBI-14_15-LR.pdf
45. Anholt, S.: The Anholt-GMI city brands index how the world sees the world’s cities. Place Brand. 2(1), 18–31 (2006)
46. Forester, J.: Beyond dialogue to transformative learning: how deliberative rituals encourage political judgment in community planning processes. In: Esquith, S.L. (ed.) Political dialogue: Theories and practices. Poznan Studies. In the Philosophy of the Sciences and the Humanities, vol. 46, pp. 295–333. Rodopi (1996)
47. Ostrom, E.: Governing the Commons. Cambridge University Press, New York (2015)
48. Healey, P.: Collaborative planning in perspective. Plan. Theor. 2(2), 101–123 (2003)
49. Clemente, M., Arcidiacono, C., Giovene di Girasole, E., Procentese, F.: Trans-disciplinary approach to maritime-urban regeneration in the case study ‘Friends of Molo San Vincenzo’, port of Naples, Italy. In: Citta 8th Annual Conference on Planning Research Aesop tg / Public Spaces & Urban Cultures Meeting Generative Places, Smart Approaches, Happy People, pp. 701–718 (2015)
50. De Vita, E., Trillo, C., Oppido, S.: Urban regeneration and civic economics: a community-led approach in Boston and Naples. J. Comp. Cult. Stud. Archit. 9, 28–40 (2016)
51. de Vita, E., Ragozino, S.: Natural commercial centers: regeneration opportunities and urban challenges. Adv. Eng. Forum 11, 392–401 (2014)
52. Munda, G.: Social multi-criteria evaluation: methodological foundations and operational consequences. Eur. J. Oper. Res. 158(3), 662–677 (2004)
53. Funtowicz, S.O., Alier, J.M., Munda, G., Ravetz, J.R.: Information tools for environmental policy under conditions of complexity. Office for official publications of the European communities (1999)
54. O’Connor, M., Faucheux, S., Froger, G., Funtowicz, S.O., Munda, G.: Emergent Complexity and Procedural Rationality: Post-Normal Science for Sustainability. Getting Down to Earth: Practical Applications Of Ecological Economics, pp. 223–248. Island Press, Washington (1996)
55. Rosen, R.: Complexity as a system property. Int. J. Gen Syst 3(4), 227–232 (1977)
56. Ishizaka, A., Nemery, P.: Multi-Criteria Decision Analysis: Methods and Software. Wiley, Chichester (2013)
57. Bana e Costa, C.A.: An additive value function technique with a fuzzy outranking relation for dealing with poor inter-criteria preference information. In: Bana e Costa, C.A. (ed.) Readings in Multiple Criteria Decision Aid. LNCS, pp. 351–382. Springer, Heidelberg (1990)
58. Munda, G.: Multicriteria Evaluation in a Fuzzy Environment. Theory and Applications in Ecological Economics. Contributions to Economics Series. Physical Verlag, Heidelberg (1995)
59. Cerreta, M., Panaro, S., Poli, G.: A knowledge-based approach for the implementation of a SDSS in the partenio regional park (Italy). In: Gervasi, O., et al. (eds.) ICCSA 2016. LNCS, vol. 9789, pp. 111–124. Springer, Cham (2016). doi:10.1007/978-3-319-42089-9_8
60. Proctor, W., Drechsler, M.: Deliberative multicriteria evaluation. Environ. Plan. C Gov. Policy 24(2), 169–190 (2006)
61. Munda, G.: Multiple criteria decision aid: Some epistemological considerations. J. Multi Criteria Decis. Anal. 2(1), 41–55 (1993)
62. Roy, B.: Méthodologie multicritère d’aide à la décision. Economica, Paris (1985)
63. Nijkamp, P., Rietveld, P., Voogd, H.: Multicriteria Evaluation in Physical Planning. Contributions to Economic Analysis. Elsevier, Amsterdam (2013)
64. Vansnick, J.C.: On the problem of weights in multiple criteria decision making (the noncompensatory approach). Eur. J. Oper. Res. 24(2), 288–294 (1986)
65. Roy, B.: Multicriteria Methodology for Decision Aiding. Springer Science & Business Media, New York (2013)
66. Munda, G.: A NAIADE based approach for sustainability benchmarking. Int. J. Environ. Technol. Manag. 6(1–2), 65–78 (2005)
67. Bouyssou, D.: Building criteria: a prerequisite for MCDA. In: Bana e Costa, C.A. (ed.) Readings in Multiple Criteria Decision Aid. LNCS, pp. 58–80. Springer, Heidelberg (1990). doi:10.1007/978-3-642-75935-2_4
68. Roberts, F.S.: Measurement Theory with Applications to Decision Making, Utility and the Social Sciences. Addison-Wesley, London (1979)
69. Banville, C., Landry, M., Martel, J., Boulaire, C.: A stakeholder approach to MCDA. Syst. Res. Behav. Sci. 15(1), 15–32 (1998)
70. Macharis, C., Bernardini, A.: Reviewing the use of multi-criteria decision analysis for the evaluation of transport projects: time for a multi-actor approach. Transp. Policy 37, 177–186 (2015)
71. Kenter, J.O., Reed, M.S., Fazey, I.: The deliberative value formation model. Ecosyst. Serv. 21, 194–207 (2016)
72. Betsch, C.: Chronic preferences for intuition and deliberation in decision making: lessons learned about intuition from an individual differences approach. In: Intuition Judgment and Decision Making, pp. 231–248 (2008)
73. McCrum, G., Blackstock, K., Matthews, K., Rivington, M., Miller, D., Buchan, K.: Adapting to climate change in land management: the role of deliberative workshops in enhancing social learning. Environ. Policy Gov. 19(6), 413–426 (2009)
74. Lichfield, N.: Community Impact Evaluation. University College Press, London (1996)
75. Daldanise, G.: Place (based) branding e rigenerazione urbana. Work. Pap. Riv. online, Urban@it 1 (2016)
76. Fusco Girard, L., Nijkamp, P.: Le valutazioni per lo sviluppo sostenibile della città e del territorio. FrancoAngeli (1997)
77. Place Brand Observer. http://placebrandobserver.com/wp-content/uploads/TPBO-Quick-Guide-Place-Branding-Process.pdf
78. Daldanise, G.: Innovative strategies of urban heritage management for sustainable local development. Procedia Soc. Behav. Sci. 223, 101–107 (2016)
79. Cannavacciuolo, L., Iandoli, L., Ponsiglione, C., Zollo, G.: Learning by failure vs. learning by habits: entrepreneurial learning micro-strategies as determinants of the emergence of co-located entrepreneurial networks. Int. J. Entrep. Behav. Res. 23(3), 524–546 (2017)
80. Errichiello, L., Marasco, A.: La strategia della supply chain nei servizi. Econ. E Dirit. del Terziario 3 (2007)
81. Yin, R.K.: Case Study Research: Design and Methods, 5th edn. Sage, London (2013)
82. UNESCO Recommendation on the Historic Urban Landscape. http://whc.unesco.org/en/activities/638
83. Careri, F.: Walkscapes. Camminare Come Pratica Estetica. Einaudi, Milano (2006)
84. Bolognini, M.: Democrazia elettronica: metodo Delphi e politiche pubbliche. Carocci, Roma (2001)
85. Pacinelli, A.: Metodi per la ricerca sociale partecipata. FrancoAngeli, Milano (2008)
86. Calvaresi, C.: https://www.che-fare.com/community-hub-due-o-tre-cose-che-so-di-loro/
87. World Café Community. http://www.theworldcafe.com/
88. Osterwalder, A.: The business model ontology: a proposition in a design science approach. Ph.D. thesis, Universite de Lausanne Ecole des hautes etudes commerciales (2004)
89. Perulli, P.: The Urban Contract: Community, Governance and Capitalism. Routledge, Abingdon (2016)
90. Council of Europe: Indicator Framework on Culture and Democracy – Policy maker’s guidebook, Technical report (2016)
91. AUDIS: Linee guida per la rigenerazione urbana, Technical report (2014)
92. Brans, J.P., Mareschal, B.: The PROMETHEE methods for MCDM; the PROMCALC, GAIA and BANKADVISER software. In: Bana e Costa, C.A. (ed.) Readings in Multiple Criteria Decision Aid. LNCS, pp. 216–252. Springer, Heidelberg (1990). doi:10.1007/978-3-642-75935-2_10
93. Mareschal, B.: Visual PROMETHEE 1.4 Manual [PDF]. VPSolutions, Technical report (2013)
94. Cerreta, M., Inglese, P., Manzi, M.L.: A multi-methodological decision-making process for cultural landscapes evaluation: the green lucania project. Soc. Behav. Sci. 216, 578–590 (2016)
95. Montrone, S., Perchinunno, P., Di Giuro, A., Rotondo, F., Torre, C.M.: Identification of “hot spots” of social and housing difficulty in urban areas: scan statistics for housing market and urban planning policies. In: Murgante, B., Borruso, G., Lapucci, A. (eds.) Geocomputation and Urban Planning, pp. 57–78. Springer, Heidelberg (2009)
96. Montrone, S., Perchinunno, P., Torre, C.M.: Analysis of positional aspects in the variation of real estate values in an Italian Southern metropolitan area. In: Taniar, D., Gervasi, O., Murgante, B., Pardede, E., Apduhan, B.O. (eds.) ICCSA 2010. LNCS, vol. 6016, pp. 17–31. Springer, Heidelberg (2010). doi:10.1007/978-3-642-12156-2_2