Rethinking place branding: Comprehensive brand development for cities and regions

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Volumn , Issue , 2015, Pages 1-248

  Kavaratzis, Mihalis ^a   Warnaby, Gary ^b   Ashworth, Gregory J ^c  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

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EID: 84943373123     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-319-12424-7     Document Type: Book

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