Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior

Ecological Economics

Volumn 134, Issue , 2017, Pages 114-122

  Yadav, Rambalak ^a   Pathak, Govind S ^b  

^a IFHE UNIVERSITY   (India)

^b INDIAN SCHOOL OF MINES   (India)

Author keywords

Green products; Perceived value; Purchase intention; Theory of planned behavior; Willingness to pay premium

Indexed keywords

CONSUMPTION BEHAVIOR; DEVELOPING WORLD; GREEN ECONOMY; QUESTIONNAIRE SURVEY; VALUATION; WILLINGNESS TO PAY;

INDIA;

EID: 85009833880     PISSN: 09218009     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ecolecon.2016.12.019     Document Type: Article

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