Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy

Journal of Interactive Marketing

Volumn 37, Issue , 2017, Pages 133-148

  Pagani, Margherita ^a   Malacarne, Giovanni ^b  

^a EMLYON BUSINESS SCHOOL   (France)

^b NONE   (Italy)

Author keywords

Experiential engagement; Mobile location based social networks; Personal Engagement; Privacy concern; Social Interactive Engagement

Indexed keywords

EID: 85009181407     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2016.10.001     Document Type: Article

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