Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives

Journal of Public Policy and Marketing

Volumn 19, Issue 2, 2000, Pages 238-249

  Milne, George R ^a   Rohm, Andrew J ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

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EID: 0034552722     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.19.2.238.17136     Document Type: Article

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