Strategic orientation and new product development performance: The role of networking capability and networking ability

Industrial Marketing Management

Volumn 64, Issue , 2017, Pages 187-201

  Mu, Jifeng ^a,b   Thomas, Ellen ^c   Peng, Gang ^d   Di Benedetto, Anthony ^e  

^a ALABAMA A AND M UNIVERSITY   (United States)

^b Microfoundation Institute   (United States)

^c NEW JERSEY INSTITUTE OF TECHNOLOGY   (United States)

^d CALIFORNIA STATE UNIVERSITY   (United States)

^e TEMPLE UNIVERSITY   (United States)

Author keywords

Entrepreneurial orientation; Market orientation; Networking ability; Networking capability; New product development; Strategic orientation

Indexed keywords

EID: 85000613681     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2016.09.007     Document Type: Article

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