The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success

Journal of Product Innovation Management

Volumn 33, Issue , 2016, Pages 72-85

  Claudy, Marius C ^a   Peterson, Mark ^b   Pagell, Mark ^a  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; COMPETITION; ECONOMIC AND SOCIAL EFFECTS; MANAGERS; PROFITABILITY; SUSTAINABLE DEVELOPMENT;

COMPETITIVE ADVANTAGE; COMPETITIVE DYNAMICS; ECOLOGICAL OBJECTIVES; FINANCIAL PERFORMANCE; NEW PRODUCT DEVELOPMENT; PRODUCT DEVELOPMENT AND MANAGEMENT; STRUCTURAL EQUATION MODELING; SUSTAINABILITY OBJECTIVES;

PRODUCT DEVELOPMENT;

EID: 84995804400     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12343     Document Type: Article

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