The effects of direct marketing techniques on performance: An application to arts organizations

Journal of Interactive Marketing

Volumn 15, Issue 3, 2001, Pages 41-52

  Arnold, Mark J ^a   Tapp, Shelley R ^b  

^a SAINT LOUIS UNIVERSITY   (United States)

^b Wayland Baptist University   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041075835     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.1015     Document Type: Article

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