Marketing activities of companies in the educational software sector

Qualitative Market Research

Volumn 12, Issue 3, 2009, Pages 337-354

  Jones, Rosalind ^a   Rowley, Jennifer ^b  

^a BANGOR UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Business to business marketing; Computer software; Education sector; Entrepreneurialism; Small to medium sized enterprizes

Indexed keywords

EID: 70049104551     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750910963845     Document Type: Article

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