Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: Is there a relationship between these two constructs?

Young Consumers

Volumn 12, Issue 4, 2011, Pages 361-369

  Gupta, Nitin ^a  

^a Institute of Management Technology   (India)

Author keywords

Collectivism individualism; Consumer behaviour; India; Price sensitivity; Susceptibility to interpersonal influence; Young consumers; Youth

Indexed keywords

EID: 84992989952     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473611111185904     Document Type: Article

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