Consumer expectations and culture: The effect of belief in karma in India

Journal of Consumer Research

Volumn 37, Issue 2, 2010, Pages 251-263

  Kopalle, Praveen K ^a   Lehmann, Donald R ^b   Farley, John U ^a  

^a DARTMOUTH COLLEGE   (United States)

^b Howard Hughes Medical Institute   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955680928     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/651939     Document Type: Article

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