Adopters of new food products in India

Marketing Intelligence & Planning

Volumn 22, Issue 4, 2004, Pages 371-391

  Ling, Shu Shian ^a   Thorndike Pysarchik, Dawn ^a   Jung Choo, Ho ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b Hanyang University   (South Korea)

Author keywords

Consumers; Food products; India

Indexed keywords

EID: 84993089671     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410542743     Document Type: Article

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