A study of the extent of Westernisation in Indian magazine advertisements

Asia Pacific Journal of Marketing and Logistics

Volumn 17, Issue 2, 2005, Pages 2-16

  Khairullah, Durriya H z ^a   Khairullah, Zahid Y ^a  

^a ST BONAVENTURE UNIVERSITY   (United States)

Author keywords

India; Political independence; Westernisation

Indexed keywords

EID: 84992947825     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850510672313     Document Type: Article

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