-
2
-
-
0242704872
-
The vector model of preferences: An alternative to the Fishbein model
-
Ahtola, O. T. (1975). The vector model of preferences: An alternative to the Fishbein model. Journal of Marketing Research, 12, 52-59.
-
(1975)
Journal of Marketing Research
, vol.12
, pp. 52-59
-
-
Ahtola, O.T.1
-
3
-
-
0000726952
-
The theory of stochastic preference and brand switching
-
Bass, F. M. (1974). The theory of stochastic preference and brand switching. Journal of Marketing Research, 11, 1-20.
-
(1974)
Journal of Marketing Research
, vol.11
, pp. 1-20
-
-
Bass, F.M.1
-
4
-
-
0012744422
-
Word-of-mouth effects on short-term and long-term product judgments
-
Bone, P. F. (1995). Word-of-mouth effects on short-term and long-term product judgments. Journal of Business Research, 32, 213-223.
-
(1995)
Journal of Business Research
, vol.32
, pp. 213-223
-
-
Bone, P.F.1
-
5
-
-
0001639903
-
Informational and normative social influence in buyer behavior
-
Burnkrant, R. E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer Research, 2, 206-215.
-
(1975)
Journal of Consumer Research
, vol.2
, pp. 206-215
-
-
Burnkrant, R.E.1
Cousineau, A.2
-
8
-
-
77957043729
-
Direct experience and attitude-behavior consistency
-
In L. Berkowitz (Ed.). New York: Academic
-
Fazio, R. H., & Zanna, M. P. (1981). Direct experience and attitude-behavior consistency. In L. Berkowitz (Ed.), Advances in experimental social psychology (pp. 161-202). New York: Academic.
-
(1981)
Advances in Experimental Social Psychology
, pp. 161-202
-
-
Fazio, R.H.1
Zanna, M.P.2
-
9
-
-
0000328182
-
An investigation of the relationship between beliefs about an object and the attitude toward that object
-
Fishbein, M. (1963). An investigation of the relationship between beliefs about an object and the attitude toward that object. Human Relations, 16, 233-240.
-
(1963)
Human Relations
, vol.16
, pp. 233-240
-
-
Fishbein, M.1
-
10
-
-
77955987832
-
Conjoint analysis in consumer research: Issues and outlook
-
Green, P. E., & Srinivasan, V. (1978). Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research, 5, 103-123.
-
(1978)
Journal of Consumer Research
, vol.5
, pp. 103-123
-
-
Green, P.E.1
Srinivasan, V.2
-
11
-
-
0001559313
-
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
-
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Research, 17, 454-462.
-
(1991)
Journal of Consumer Research
, vol.17
, pp. 454-462
-
-
Herr, P.M.1
Kardes, F.R.2
Kim, J.3
-
13
-
-
25444524775
-
Brand evaluation and brand choice: A longitudinal study
-
Kraft, F. B., Granbois, D. H., & Summers, J. O. (1973). Brand evaluation and brand choice: A longitudinal study. Journal of Marketing Research, 10, 235-241.
-
(1973)
Journal of Marketing Research
, vol.10
, pp. 235-241
-
-
Kraft, F.B.1
Granbois, D.H.2
Summers, J.O.3
-
14
-
-
0035640848
-
Consumers' responses to negative word-of-mouth communication: An attribution theory perspective
-
Laczniak, R. N., DeCarlo, T. E., & Ramaswami, S. N. (2001). Consumers' responses to negative word-of-mouth communication: An attribution theory perspective. Journal of Consumer Psychology, 11, 57-73.
-
(2001)
Journal of Consumer Psychology
, vol.11
, pp. 57-73
-
-
Laczniak, R.N.1
DeCarlo, T.E.2
Ramaswami, S.N.3
-
15
-
-
25444479911
-
The circuit of effects in tracking advertising profitability
-
Moran, W. T. (1985). The circuit of effects in tracking advertising profitability. Journal of Advertising Research, 25(1), 25-29.
-
(1985)
Journal of Advertising Research
, vol.25
, Issue.1
, pp. 25-29
-
-
Moran, W.T.1
-
18
-
-
0001134162
-
Attitude-behavior consistency: The impact of product trial versus advertising
-
Smith, R. E., & Swinyard, W. R. (1983). Attitude-behavior consistency: The impact of product trial versus advertising. Journal of Marketing Research, 20, 257-267.
-
(1983)
Journal of Marketing Research
, vol.20
, pp. 257-267
-
-
Smith, R.E.1
Swinyard, W.R.2
-
19
-
-
0012703767
-
The effects of integrating advertising and negative word-of-mouth communication on message processing and response
-
Smith, R. E., & Vogt, C. A. (1995). The effects of integrating advertising and negative word-of-mouth communication on message processing and response. Journal of Consumer Psychology, 4, 133-151.
-
(1995)
Journal of Consumer Psychology
, vol.4
, pp. 133-151
-
-
Smith, R.E.1
Vogt, C.A.2
-
21
-
-
0000205049
-
The qualification of judgment: Some methodological suggestions
-
Winkler, R. L. (1967). The qualification of judgment: Some methodological suggestions. Journal of the American Statistical Association, 62, 1105-1120.
-
(1967)
Journal of the American Statistical Association
, vol.62
, pp. 1105-1120
-
-
Winkler, R.L.1
-
22
-
-
25444505579
-
Measurement of consumers prior brand information
-
Woodruff, R. B. (1972). Measurement of consumers prior brand information. Journal of Marketing Research, 9, 258-263.
-
(1972)
Journal of Marketing Research
, vol.9
, pp. 258-263
-
-
Woodruff, R.B.1
|