Consumer brand choice: Individual and group analyses of demand elasticity

Journal of the Experimental Analysis of Behavior

Volumn 85, Issue 2, 2006, Pages 147-166

  Oliveira Castro, Jorge M ^a   Foxall, Gordon R ^b,c   Schrezenmaier, Teresa C ^b,c  

^a UNIVERSITY OF BRASILIA   (Brazil)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Behavioral economics; Brand choice; Consumer behavior; Demand elasticity; Humans; Marketing; panel data

Indexed keywords

ARTICLE; CONSUMER; DECISION MAKING; HUMAN; MARKETING; PSYCHOLOGICAL MODEL;

CHOICE BEHAVIOR; CONSUMER SATISFACTION; HUMANS; MARKETING; MODELS, PSYCHOLOGICAL;

EID: 33746541600     PISSN: 00225002     EISSN: None     Source Type: Journal    
DOI: 10.1901/jeab.2006.51-04     Document Type: Article

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