The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots

Marketing Theory

Volumn 8, Issue 4, 2008, Pages 425-448

  Saad, Gad ^a  

^a NONE   (Canada)

Author keywords

biology; consilience; consumer behavior; evolutionary psychology; ultimate causation

Indexed keywords

EID: 84992785627     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593108096544     Document Type: Article

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